Sally Howald

Position
Associate Professor; Program Facilitator, Advertising and Marketing Communications

Department
Communications and Journalism

Home Campus
St. Louis (Webster Groves)

Courses taught
Introduction to Marketing Communications, Creative Strategies for Advertising, Writing for Advertising, Ad Campaign Production, Creative Planning and Strategy in Advertising (graduate), and professional graduate seminars.

Education
MA, Media Communications, Webster University; BS, English, Washington University.

Professional Experience
Creative Director, Turec Advertising, responsible for writing and producing ad campaigns for a large variety of retail clients; and Course Developer/Writer, ShearTech in charge of designing and writing online educational courses for professional career training on the topics of marketing communications and branding.

Teaching Philosophy
My goal is to generate passion — passion for marketing communications and lifelong learning. I love to see the light go on when students discover a career that will challenge them for a lifetime. Words that describe my teaching style are: participatory, fun and "real world." Through experiential assignments, students solve problems, role-play and explore more than one right answer. We can all learn from each other. In fact, students occasionally teach the class.

About
Sally is the faculty advisor for the university's Marketing Communications Club (MCC). This club helps students to bridge the gap between college and the professional world by networking with advertising professionals, attending conferences, touring ad agencies, and participating in social events. Sally also is a strong advocate of students studying at Webster's international campuses with teaching experience in Thailand and The Netherlands.