Every generation ultimately witnesses the emergence of a transformational agent of change that dares to enter a well guarded market and in turn succeeds in changing the game. But this is no game for the faint at heart or those without the backbone often referred to as risk. But this is exactly what SmartMouth is on the verge of doing – with the introduction of a remarkable family of mouth wash that will in time make Listerine, Crest and Scope irrelevant, a thing of our recent past. Mavericks are gifted individuals with a resounding determination and the audacity to challenge the status quo. They are relentless and totally committed to bringing game changing ideas to often stagnant industries.
In the May 2007 issue of the Harvard Business Review, David Bryce and Jeffery Dyer co-authored a well-written article entitled Strategies to Crack Well-Guarded Markets. It’s a well-written article with the exception of one oversight- they could have benefited from using SmartMouth as a living example of an emerging product that will transform the personal hygiene market.
Just like unknown Redbull entered the U.S. soft drink market in the late 1990s and carved out a profitable niche for itself and like the iPod changed the game in handheld devices about six years ago with a product that is transforming the generational divide worldwide.
SmartMouth is quietly and successfully creating a brand recognition and gaining market share one loyal customer at a time. They are doing it by investing in capacity, generating network effects and creating blue ocean that speaks to a fresh product that people will ultimately be unable to live without.
SmartMouth is a wonderful story and I believe the beginning of the next big thing to come out of Saint Louis, a city that has given birth to such global brand names as Southwestern Bell, now AT&T, Emerson Electric, Anheuser Busch, and Enterprise Rent–A–Car and I have a feeling that we will soon add Smart Mouth to this distinctive, illustrious list of successful organizations. And so I ask that you please join me in welcoming to Webster University tonight, the Chairman and CEO of Triumph Pharmaceuticals, and founder of SmartMouth, Dr. Susanne Cohen.
""Webster University has the opportunity to represent a stabilizing force in business education in the 21st century - we can be the bridge for the vast underserved population worldwide, preparing students to successfully withstand the strong currents of the present and the future." "
- Dr. Benjamin Akande
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