Dr. Eric Rhiney holds an B.S.B.A. in Marketing from the University of Central Missouri, an M.B.A. from Webster University, and also a Ph.D. in International Business and Marketing from Saint Louis University. His areas of teaching include marketing research, marketing strategy, and survey design. His areas of research interests are international marketing (consumer ethnocentrism), consumer behavior and(cross-cultural identity), branding (heritage branding).
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