George Herbert Walker School of Business & Technology

Tiger's Train Wreck Factor

11-Aug-10
Published in: New York Times
Author: Patrick Rishe
Description:

Tiger Woods' struggle on and off the course continue to give marketers a reason to pause before plunking down big bucks in sponsorships. The PGA Tour is now in the position of rebuilding its relationships with longtime sponsors.

The New York Times came to George Herbert Walker School of Business & Technology sports economist Partick Rishe with the questions on what's next for those wanting to invest in the game.

Read: Tiger Woods’ TV Allure: The "Train Wreck" Factor in the New York Times.

Patrick Rishe
Associate Professor
Business Department
(314) 968-7008
prishe@webster.edu
EAB 342

Tiger's Train Wreck Factor

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