Social Media: Bettering Your Business

Walker Speaker Series

December 2, 2010

As a business leader or entrepreneur, how do you begin your social media strategy ? Do you dive into Twitter, search out friends on Facebook or start your own blog? At what point, if any, do you let engagement defer to measuring your return on investment?

To answer questions on everything from getting started to getting social media aligned with values and branding, Chris Reimer, Owner of Rizzo Tees and Chief Marketing Officer for the Scorch Agency; Kathleen Manning, Media Specialist for Monsanto; Amber Talbot, Social Media Marketing Supervisor at Scottrade; and Dave Collett, Senior Vice President and Global Client Relationship Leader, Weber Shandwick joined moderator Dr. Benjamin Akande for a special Walker Speakers Series panel discussion Social Media: Bettering Your Business.

• The Era of Social Media
• Webster University social media panel recap by Patrick Powers
• RizzoTees Blog by Chris Reimer
• Social Media: Do It for the Force of Good by Kanna Taylor
• Bettering Your Business: The Era of Social Media by George Herbert Walker School of Business & Technology
• Closing Remarks

Follow: @benjamin_akande | @websteru_biz