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Careers in Media Literacy
This article discusses the value of Film Studies as a field of study outside of its customary domain. At the same time, I believe it would be worthwhile to extend this view to include the discipline of Media Literacy. As you read the article, I would encourage you to substitute the term “Media Literacy” for “Cinema Studies.”
What makes Media Literacy such a valued area of study is its focus on the emerging role of the media as a shared communications system--what reporter Elizabeth Van Ness refers to as “the professional language of the future.”
Media literacy is a critical thinking skill that is applied to the source of most of our information— the channels of mass communication: film, print media, radio, photographs, television, and the Internet. Media literacy students are proficient in the following areas of study:
• Interpreting messages conveyed through the media
• Analyzing the impact of the media on individuals and society.
• Examining the purposes or functions behind the construction of media messages in the public arena.
• Becoming familiar with the patterns of media ownership throughout the world, as well as the impact of this ownership on content.
• Using the language of the media to communicate with a global audience.
• Learning how the media have perpetuated cultural attitudes and stereotypes and using the media to promote social change.
• Investigating the influence of “new media” (e.g. cell phones and video games) which are having such a pronounced effect on how younger generations communicate and relate to the world.
Thus, extrapolating from this article, media literacy prepares students for a range of careers, including public policy, law, counseling, and businesses that require international communications.
“Is a Cinema Studies Degree the New M.B.A.?”
|Updated: March 14, 2005|