April 21, 2008
Advertising Students Win Regional Competition
For the third year in a row, and the fifth time in eight years, Webster University students in the Advertising Campaign Production class have won first place in the region in the American Advertising Federation's (AAF) annual collegiate competition. The team will compete against the other regional winners at the AAF's annual conference in Atlanta in June. Among the other schools competing in our region were Creighton University, St. Louis University, Drake University, University of Nebraska-Omaha as well as other Midwestern colleges and universities.
As part of the competition, the AAF invites a prominent corporation to submit a case study to advertising students around the country.
This year's client was AOL. Beginning in the Fall semester, the students conducted exhaustive research for the campaign. During the spring semester, they used their findings to develop a complete campaign strategy and tactics to meet the client's goals. Dr. Nancy Wilson, associate professor of advertising, taught the campaign production class in the spring while Susan Seymour, Associate Professor, and Jamie Rule, a member of our adjunct faculty, taught the two sections of Advertising Research in the fall.
2008 Regional Finalists
District 1: Emerson College
District 2: The George Washington University
District 2: Hofstra University
District 3: University of Virginia
District 4: Florida State University
District 5: Ohio University
District 6: Columbia College
District 6: Indiana University
District 7: Louisiana State University
District 8: University of Wisconsin – Oshkosh
District 9: Webster University
District 10: Texas State University – San Marcos
District 11: University of Oregon
District 12: The Art Center Design College – Albuquerque
District 14: University of Nevada– Reno
District 15: University of Southern California
Wild Card: Texas Christian University