January 24, 2008
Super Bowl Advertisement Expert
Susan Seymour is an associate professor of advertising at Webster University’s School of Communications. She is available for interviews and can address the following issues:
• Last year’s Super Bowl ads — Which ones had staying power? Which ones were the big winners and losers? Where are they now?
• This year’s Super Bowl ads — Which ones were the biggest winners and losers and which ones will likely have the strongest staying power over the coming year and why?
• What are the pros and cons of Super Bowl ads from a business/marketing perspective?
– established brands vs. newcomers
– big budget vs. small budget
• Why has there been such a fascination with these ads?
– the cultural and historical perspective
• How do this year’s ads reflect certain aspects of the current economic, political and social environment?
Professor Seymour has more than 15 years of corporate and agency advertising experience at several Fortune 500 companies. For the past 10 years, she has led the student advertising team to four national competitions, placing second nationally; and four regional victories in the American Advertising Federation’s National Student Advertising Competition. Seymour has a Master of Business Administration with an emphasis in marketing from
St. Louis University and a Bachelor of Journalism with an emphasis in advertising from the University of Missouri at Columbia. She is active in the Business Marketing Association and the Advertising Club of St. Louis.