MEDC 5400: Media Production Management

Course Description

The student applies theories of how communications campaigns work in a real-world environment. Students will critically examine all aspects of the strategic campaign planning process, including research, budgeting, planning, writing and evaluation. The course focuses on how corporate communications, such as public relations, internal communications,advertising and marketing all work together to achieve organizational objectives.

Prerequisite

MEDC 5000 Media Communications

Incoming Competencies

Students are expected to perform graduate level work, including writing and basic research. A basic understanding of organizational structures and procedures is also required. As for all Internet courses, students must be disciplined and self-motivated.

Learning Outcomes

Upon the successful completion of this course, students will be able to:

develop a comprehensive communications plan from concept through implementation to evaluation;

apply communications strategies, tactics and organizational operations to campaign planning;

examine internal and external relations, effects of legal standards and ethical dilemmas, as well as issues management;

produce a communications campaign plan for a communications-related project;

acquire an understanding of the social and economic contexts within which campaigns unfold while using both quantitative and qualitative research methods;

understand and master writing skills necessary for preparation of written analysis, reports and case studies including English grammar, punctuation, sentence construction, word choice and syntax;

Required Textbooks and Course Materials

Please go to MBS Direct to find the appropriate textbooks and other materials for this course.

Please be aware when purchasing your textbooks that the International versions of the text may differ from the Domestic (North American) version required for your course.

Course Activities

Reading
Participation in online discussions
Writing Assignments
Final Project

University Policy Statements

This course is governed by the University's policies, as published in the University catalog. They can also be found online at http://www.webster.edu/gradcatalog/policies.shtml.

Any student caught cheating or committing plagiarism may fail the class and be subject to further disciplinary action.

This syllabus may be revised at the discretion of the instructor without the prior notification or consent of the student.

Programs Students Faculty Help About OLC