WorldClassRoom

---

Quick Start Guide

 

Student Resources

• Quick Start Guide
• Tuition Rates
• Admissions
• Ask an advisor
• Register for class
• Academic calendar
• Textbooks

---

Online Generic
Syllabi Lookup

---- BUSN COAP CSIS ENMG FINC GERN HRDV HRMG INTB INTL ITM MATH MEDC MNGT MRKT NURS PBRL PROC SECR :



Click here for School of Education Syllabi

 

Worldwide Campuses... Vienna, Austria Shanghai, China Leiden, the Netherlands Geneva, Switzerland Cha-am, Thailand London, United Kingdom Luke Air Force Base Fayetteville Regional Campus Fort Smith Metro Campus Little Rock Air Force Base Little Rock Metropolitan Campus Edwards Air Force Base Fort Irwin Irvine Metropolitan Campus Los Angeles Air Force Base Marymount Webster Weekend College San Diego Metropolitan Campus Colorado Springs Metropolitan Campus Denver Metropolitan Campus Peterson Air Force Base Bolling Air Force Base Bureau of Medicine & Surgery Jacksonville Metropolitan Campus Jacksonville Naval Air Station Lakeland and Brandon Campus Ocala Metropolitan Campus Orlando Campuses Merritt Island Palm Bay Patrick Air Force Base Sarasota/Manatee Metropolitan Campus Space Coast Regional Campuses St. Petersburg Metropolitan Campus Hunter Army Airfield Fort Stewart Moody Air Force Base Elgin Metropolitan Campus Great Lakes Naval Base Scott Air Force Base Fort Leavenworth McConnell Air Force Base Louisville Metropolitan Campus Andrews Air Force Base Fort Leonard Wood Kansas City Metropolitan Campus Ozarks Regional Campus Rolla Metropolitan Campus Whiteman Air Force Base Home Campus, Webster Groves Downtown Campus, St. Louis Westport Campus WingHaven Albuquerque Metropolitan Campus Kirtland Air Force Base Camp Lejeune Marine Corps Base Fort Bragg New River Marine Corps Air Station Pope Air Force Base Fort Sill Tinker Air Force Base South Carolina Beaufort Charleston Metropolitan Campus Columbia Metropolitan Campus Fort Jackson Greenville Metropolitan Campus Myrtle Beach Metropolitan Campus Shaw Air Force Base Memphis Brooks City-Base Fort Bliss Fort Sam Houston Lackland Air Force Base Hill Air Force Base Salt Lake City Metropolitan Campus Fort Belvoir Fairchild AFB

MRKT 5000: Marketing

Course Description

Students examine the character and importance of the marketing process, its essential functions, and the institutions exercising these functions. Course content focuses on the major policies that underlie the activities of marketing institutions and the social, economic, and political implications of such policies.

Prerequisites

There are no formal prerequisites to MRKT 5000. However, it is assumed the student has adequate writing, mathematical, and analytical skills. Also, as for all internet courses, the student must be disciplined and self-motivated.

Course Learning Learning Outcomes

Upon Completion of this course the student will be able to:

• Be able to properly identify and select markets for which specific products will be targeted.
• Explain the basic functional aspects necessary to formulate an integrated Marketing Plan. This includes Consumer Buying Behavior, Environment, Marketing Research, Product Management, Promotion, Channels of Distribution and Pricing.
• Be able to perform marketing research that is targeted towards reading of topical articles related to Marketing and being able to reference their topics to that being discussed in the class.
• Be able to develop a complete, conceptual Marketing Plan based on what is learned in this class. This objective deals with the practical application of the subject of Marketing and integrates the information presented in the entire class. This overview of a conceptual marketing plan will be used to build detailed Marketing Plans in future marketing core courses.

Course Materials

Please go to MBS Direct to find the appropriate textbooks for this course.

Please be aware when purchasing your textbooks that the International versions of the text may differ from the Domestic (North American) version required for your course.

Course Activities

The course will be concluded entirely online. Students are expected to participate in all course activities as assigned by the instructor. Course activities may include discussions, weekly assignments, quizes, case studies, and learner assessments. However, individual instructors may incorporate other activities into the course materials.

Grading

The GRADUATE catalog provides these guidelines adn grading options:

A student in the School of Education may choose to receive Credit/No Credit, rather than a letter grade, by completing a grade choice form by the second week of classes. Education students must complete 33 credit hours with a B average or the equivalent.

Grades are available on the Internet to all students at the end of each scheduled term. (A hard copy is available upon request and may be requested online via the Academic Services Channel within Connections.)

Policy Statements

University policies are provided in the current course catalog and course schedules. They are also available on the university website. This class is governed by the university’s published policies. The following policies are of particular interest:

The university is committed to high standards of academic honesty. Students will be held responsible for violations of these standards. Please refer to the university’s academic honesty policies for a definition of academic dishonesty and potential disciplinary actions associated with it.

Please be aware that, should you choose to drop or withdraw from this course, the date on which you notify the university of your decision will determine the amount of tuition refund you receive. Please refer to the university policies on drops and withdrawals (published elsewhere) to find out what the deadlines are for dropping a course with a full refund and for withdrawing from a course with a partial refund.

If you have registered as a student with a documented disability at the Academic Resource Center (ARC) and are entitled to classroom or testing accommodations, please verify with your instructor at the beginning of the class that the instructor has received your accommodations letter from the ARC. If you have a disability and need academic accommodations but have not been documented with the ARC, please contact Barbara Stewart at (314)-968-7495 or stewart@webster.edu . Contacting the ARC to complete ADA documentation is the only way to ensure you may receive reasonable accommodations.

Since every student is entitled to full participation in class without interruption, disruption of class by inconsiderate behavior is not acceptable. Students are expected to treat the instructor and other students with dignity and respect, especially in cases where a diversity of opinion arises. Students who engage in disruptive behavior are subject to disciplinary action, including removal from the course.

From time to time, student assignments or projects will be retained by The Department for the purpose of academic assessment. In every case, should the assignment or project be shared outside the academic Department, the student's name and all identifying information about that student will be redacted from the assignment or project.

It is essential that all classes meet for the full instructional time as scheduled. A class cannot be shortened in length. If a class session is cancelled for any reason, it must be rescheduled.