PBRL 5323: Organizational Communications

(formerly MEDC 5323 Public Communications: Organizational Communications)

Course Description

This course considers the relationship of organizational mission, as it relates to organizational mission, employee values, organizational cultures, and motivation. Both formal and informal communication networks are studied as they pertain to appropriate use of media to communicate with employees or volunteers. Students examine case studies showing proactive employee information efforts.

Prerequisites

MEDC 5000 Media Communications and PBRL 5322 Public Relations or MEDC 5300 Strategic Communications.

Incoming Competencies

Students are expected to perform graduate level work, including basic research. Also, as for all Internet courses, students must be disciplined and self-motivated.

Learning Outcomes

Upon successful completion of this course, students should have:

A full understanding of the characteristics, structures and cultures of organizations, of the motivations of employees, and of the role of internal communications in connecting organizational goals and employee engagement

A full understanding of the role of organizational communication in the contemporary organization

A thorough knowledge of the formal and informal networks of communications within an organization

Skills necessary to apply current and classical organizational communications theories to current practical organizational problems in order to propose solutions

Skills necessary to apply research tactics and to analyze results

A full understanding and mastery of writing skills necessary for preparation of written analysis, reports, and case studies including English grammar, punctuation, sentence construction, word choice, and syntax.

Ability to counsel management and clients on the appropriate use of formal and informal media to accomplish an organization's goals and objectives

Required Textbooks and Course Materials

Please go to MBS Direct to find the appropriate textbooks and other materials for this course.

Please be aware when purchasing your textbooks that the International versions of the text may differ from the Domestic (North American) version required for your course.

Course Activities

Reading
Participation in online discussion
Case studies
Research paper

Policy Statements

This course is governed by the University's policies, as published in the University catalog. They can also be found online at http://www.webster.edu/gradcatalog/policies.shtml.

Any student caught cheating or committing plagiarism may fail the class and be subject to further disciplinary action.

This syllabus may be revised at the discretion of the instructor without the prior notification or consent of the student.

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