PBRL 5342: Writing for Public Relations

(formerly MEDC 5342 Writing for Media Communications: Public Relations)

Course Description

This course applies public relations strategies and theories to writing for specific stakeholder audiences in a variety of complex public relations situations. Various persuasive techniques are applied to specific target audience needs, as indicated by audience analysis. Students examine professional copy and produce their own advanced public relations writing for inclusion in their portfolios. Topics include white papers, financial public relations writing, crisis communications, news releases, etc.

Course Prerequisites

MEDC 5000 Media Communications and PBRL 5322 Public Relations

Learning Outcomes

Upon successful completion of this course, students will:

• Demonstrate practical understanding of communications strategies and tactics.


• Understand the role effective writing plays in achieving public relations goals.


• Learn to adapt content and style to various formats.


• Develop skills needed to write professional-quality public relations materials.

Textbooks/Course Materials

Please go to MBS Direct to find the appropriate textbooks/course materials for this course.

Please be aware when purchasing your textbooks that the International versions of the text may differ from the Domestic (North American) version required for your course.

Course Requirements

• Reading
• Participation in online discussion
• Weekly written assignments
• Term project

University Policy Statements

This course is governed by the University's policies, as published in the University catalog. They can also be found online at http://www.webster.edu/gradcatalog/policies.shtml.

Any student caught cheating or committing plagiarism may fail the course and be subject to further disciplinary action.

This syllabus may be revised at the discretion of the instructor without the prior notification or consent of the student.

 

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