Creating an Email from a Constant Contact Template
You can create an email using your department's Webster-branded template, the preferred method, or one of Constant Contact's templates, as described here.
- Click Create an Email on the Email Marketing tab.
- Name the email.
- Select a Constant Contact template.
- Specify email message settings.
- Edit the email layout and formatting.
- Preview the email.
- Run the SPAM check tool.
- Select a list.
- Set the email status and schedule delivery.
When creating an email, you do not need to complete all the steps during a single session. Instead, you can save your progress and come back to the email later. Upon logging onto Constant Contact, you will see a complete list of your emails under the “Recent Work” heading. The status of each email (Draft, Scheduled, or Sent) is included.
The email name is used to internally identify each email your department sends. Keep the name brief yet descriptive enough that you will know what it is when you see it in your list of emails. Email names are for your own tracking purposes; they are not seen by message recipients. Email names are for your own tracking purposes; they are not seen by message recipients. When choosing a name, be sure it's unique. No two emails can have the same name.
Templates are organized by purpose and industry. Choose a template with few pictures. Pictures may not be visible to many recipients and can raise a message's SPAM score. Templates in the Basic Pack contain page layout options, but few pictures and little text formatting. No matter which template you choose, you will have the option to modify its elements in your new email. For example, you can change text colors and styles and move sections of text, known as blocks.
Complete the Message Header settings as shown below.
|Subject||Type the subject line of your email.|
Typically, this will be your department name.
From Email Address
Select the email address from which the email should be sent. If your department sends emails from more than one email address, make sure you are selecting the correct address from the drop-down list.
Note: If you need to send from an email address that is not in the list, follow the instructions in Adding and Verifying Email Addresses. You can also access the Verify Email Address page directly from the Email Message Settings screen.
|Reply Email Address||
This is the email address to which any replies sent from a recipient of your email message will be delivered to. Typically, it will be the same as the From Email Address.
There may be situations where you want to set different From and Reply To addresses. However, we recommend that this is only done when absolutely necessary because it can increase the SPAM score of your message.
|`Permission Reminder||Choose the Off option. (This is the default.)|
|Webpage Version||We recommend leaving this option as-is. It provides the option for people to view the message using a web browser, since some email clients may not display all the images or text formatting of an email.|
Forward Email to a Friend
Set these options according to the nature of your email:
Emails in Constant Contact are typically arranged in blocks. You can:
- Delete unnecessary blocks
- Edit a block (required to change the included text/content)
- Copy a block
- Rearrange the order of blocks
- Add blocks
To rearrange the order of blocks, move your mouse to the title bar of a block until you see the crosshaired arrows. Then, drag with your mouse to move the block to another location.
On the left-hand side navigation menu, you can also choose to add additional blocks or set any global colors or fonts you wish to use in your email. Global colors or fonts apply to blocks throughout the email unless you set a different color in an individual block.
To edit any part of your email, click on the pencil icon located within each block. This will take you to a WYSIWYG (What You See Is What You Get) editing window. You will see a number of icons similar to those you'd see if you were editing a document in Microsoft Word, such as font size, font family, font color, bold, bullets and numbering, etc.
Constant Contact also supports personalization and mail-merge functionality. To insert any contact detail in any part of your message you must be in Edit mode. You will see a menu on the left-hand side of your screen labeled Insert at the top and lists such options as Image, Document, etc. If you move your mouse over the Contact Details option, you will see a drop-down arrow. Click the arrow and choose the field you wish to insert into your message.
In the Edit Email window, you'll find a Preview button. Click the Preview button when you are done composing or editing your email message so you can view what it will look like to your recipients. In the Preview window, there is also an option on the left that will allow you to enter up to 5 email addresses to receive an actual test version of the email itself. Click Exit Preview when you are ready to return to the previous screen.
The Edit Email window provides a Spam Check feature. Click the Spam Check button to scan the email message. It then lists any content that certain email servers may consider to be spam.
After you finish editing your email, you will select which list or lists you would like it to be sent to. Most likely, you'll select a list that's already been set up through the import process.
- To select an existing list, place a checkmark in front of the list or lists to which you want to send the email. Then, click Next.
- If you want to add a new list, click Create a New List on this page to input email addresses manually. Or, import an external file through the Contacts link. If you will import a new file, first save your draft email and then come back to it later.
After creating your email, either save your message as a draft to come back to later or schedule it to be sent. Then, click Finish. You will be taken to a success screen, and you will receive a confirmation email once the email has been sent.
Note: Avoid using the Send Now option. Webster University Information Technology recommends that departments schedule emails to be sent during off-peak times, particularly for large groups of recipients with Webster email addresses. Best practice is to schedule emails to be sent before 8 a.m. or after 5 p.m.
(Speakers or headphones required for audio)
|Editing Your Email||Detailed instructions for using the edit email toolbar, including how to modify content blocks, colors and fonts, adding images, and more||5 min.|
|Footer Options||Discusses options available on the Footer Options page. Here you can select whether to allow recipients to update their profile/email address and also whether to include a comment box for a recipient to include a reason if they choose to unsubscribe from future mailings||3 min.|
|Global Colors and Fonts||Detailed instructions about modifying the global colors and fonts options (what will be used as default for your email message)||6 min.|
|Insert Anchor Tags||Instructions on how to include anchor tags in your email message. This term will be more familiar to those who have HTML experience, but an anchor tag will allow you to insert a link in your email message that will bring the reader to another section in that same email message that you specify. For instance, you will often see this used in longer emails where there will be a link at the end of a section allowing the user to click on it to be taken back to the top of the page||3 min.|
|Using Images and Documents in MyLibrary||Demonstrates how to use the Library tool to store common images and documents that you may use on a regular basis in your outgoing emails.||5 min.|